Lingerie with Love
We are a small independent lingerie brand based in London.
We're on a mission to create underwear that's modern, adapted to fit multiple body shapes, and available in a large range of bra sizes. We try to take into consideration the different needs, tastes, and preferences every woman has, and provide options based on this.
We want every woman to discover the transformative power of wearing underwear you feel great in, supports you and flatters your body. These garments are both closest to us, and yet, often the most neglected, even though it can have a big impact on confidence, appearance, and how you feel about yourself. We believe high quality and comfortable lingerie is something every woman deserves.
We produce small collections and promote ‘slow-fashion’. We strive for a more sustainable approach to how we live, work, and shop.
All our underwear is lovingly made in the UK.
It's all in the details
Smooth Knickers
All our knickers are made without elastics that can be harsh and dig into your skin.
All our gussets are 100% cotton to keep your lady bits happy!
Thoughtful Accessories
Our sliders are completely nickel free and plated in 18k rose-gold, making them super skin-friendly.
Our brand labels are made from recycled polyester thread, making them more sustainable than standard labels.
Soft Straps & Elastics
For our bras we only use super soft, brushed elastics that are gentle on the skin and smooth, elegant straps that work with any outfit.