Style Guide


Many brands use longer wires from a D cup, meaning these wires often dig in – we’ve chosen to use shorter wires and more supportive fabrics. You’ll get a better and more comfortable fit with the same amount of support. If you have sensitive skin, like us, you’ll enjoy our breathable smooth fabrics, trims, and 18ct rose-gold plated hardware.


Creates lift and a round breast shape. Smooth enough to wear under tight tops, especially the jersey balconette. This style uses slightly lower and narrower wires than average. If you have a lot of breast tissue towards your sides or wide breasts, we recommend going up one cup size. This style offers lots of support through the back and underband, taking pressure off your shoulders.

The fit: Medium coverage cups with wider underband elastic, improving support and smoothing the silhouette
The breast shape: Round and lifted
Wires: Slightly shorter, narrower wires than average – great if regular wires pinch your underarms, side, or breastbone.
Padding: None
The elastics: Soft brushed elastics, which won’t irritate your skin

Dress to impress: Comfort, that’s stylish enough to be worn on date night.
Comfort level: Daily sensuality – dressing starts with underwear, so treat yourself to something that’s as comfortable as it’s elegant.


As we designed this bralette with actual cup sizes you’ll get the right amount of coverage and support for your breasts in an unwired style (finally!).  We’ve used high-tech compression fabric that’s breathable and super soft, so you’ll feel comfortable no matter what you’re up to. It’s great for everyday wear, lounging or low impact movement. No padding or moulding, just the smoothest jersey hugging your boobs.

The fit: Round neckline, with just a bit of cleavage
The breast shape: Natural, rounded, gently lifted
Padding: None
Wires: Unwired

Dress to impress: Great for lounging at the weekends, low impact sports, or just taking a break from wired bras.
Comfort level: At home, in front of the fireplace with a good book and cup of hot chocolate


Developed with little to no elastic, we’ve done our best to get each and every style to lie smooth against the skin, without pinching or digging in. Slightly higher rise at the front they will gently de-emphasise any bumps on your belly and hips.


Sits at lower waist with good coverage at the hip, slightly cheeky bum with straight legs at the front. When you want something a little cheekier but still covered.

Bum shape: Mildly cheeky
Great under: Jeans

Dress to impress: Perfect for when you’re feeling just a little cheeky
Comfort level: Daily sensuality – pick from lace or cotton options


Classic brief shape with good coverage at the bum & flattering bikini shape at the front. This style is a classic and always will be.

Bum Shape: Smoothing high-coverage bum shape
Great under: Anything where you want to avoid panty lines

Dress to impress: Great under anything whether it’s for work, a night out, or just relaxing at home
Comfort level: All day comfort – go about your day without getting your knickers in a twist

High-waisted cheeky

High-waisted support at waist, with cheeky bum & high-cut legs at the side. This style is comfortable but still elegant.

Bum Shape: Cheeky, with elegant high-cut legs
Great under: Anything where you want to avoid panty lines, dresses & skirts are perfect for this style

Dress to impress: Comfy enough to wear all day and still feel great on your date or after work
Comfort level: Will make you feel that little bit special & flatter your body the way underwear should