Style Guide

BRAS   KNICKERS

Our bras use a unique combination of performance fabrics and clever design to provide lift, comfort, and a flattering shape. If you have sensitive skin, like us, you’ll enjoy our breathable, smooth fabrics, soft trims, and nickel-free hardware.

Ethically made in the UK.

Bras

WIRED    UNWIRED

WIRED

Balconette

The fit: Medium coverage cups with wider underband elastic, improving support and smoothing the silhouette
About the wires: Shorter, narrower wires than average – great if regular wires pinch your underarms, side, or breastbone.

It’ll give you: Rounded and lifted breasts.
Who it’s for: Best for narrow, projected breasts. Will not be a great fit for wide or shallow breasts.

Balconette 0.1

The fit: medium coverage cups with wider underband elastic, improving support and smoothing the silhouette. Compared to the 0.2 these cups are shallower with a straighter, more open shape at the cup edge.
About the wires: Sit lower on the centre of the body than the 0.1, but higher at the sides.

It’ll give you: a more centred, slimming shape along with lifted, naturally rounded cups. The edge of the cup lies flat against skin
Who it’s for: Everyone but especially good for wide, shallow, short, heavy, or soft breasts.

Balconette 0.2

The fit: Higher coverage, centred straps, designed for more projection, and with a traditional narrow underband. The cup edge is firmer than the 0.1 but allows for more stretch overall.
About the wires: Sit higher on the centre of the body than the 0.1, but lower at the sides.

It’ll give you: natural rounded shape and support. For projected breast shapes this style can act as a gentle minimiser.
Who it’s for: Especially good for average to narrow, tall, heavy, or firm breasts.

 

UNWIRED

Bralette

The fit: Tight fit with compression through the cups for support and shaping. Round neckline.
It’ll give you: Natural, rounded, lifted breasts and a little bit of cleavage.
Support: Medium – great for low impact activities like yoga, weight training, bouldering and everyday wear. .
Who it’s for: Everyone. If you have very large breasts and are at the top end of our size chart, try our newer version (see below).

Bralette 2

The fit: Our new and improved Bralette, updated based on customer feedback! This Bralette has slightly higher coverage and is a little more generous in the cup than it’s predecessor. Round, slightly squared off neckline.
It’ll give you: Natural, rounded, lifted breasts with gentle compression for support. Minimal-to-no cleavage.
Support: Medium – great for low impact activities like yoga, weight training, bouldering and everyday wear.
Who it’s for: Everyone

Triangle bra

The fit: Offers medium lift and compression with slightly less support than the bralette.
It’ll give you: Natural, rounded, gently lifted breasts and separation
Support: Low to Medium – great for low impact activities like yoga, weight training, bouldering and everyday wear or lounging.
Who it’s for: Everyone. Especially good if you prefer more separation or airflow between the breasts, and for self-supporting or shallow breasts.

Lacy Triangle bra

The fit: Loose with gentle shaping and lift for a very natural shape.
It’ll give you: Natural, rounded, gently lifted breasts and separation
Support: Low– great for lounging or wearing under loose shirts and jumpers on not-bothered-for-a-bra days.
Who it’s for: Everyone. Especially good if you prefer a looser fit, or  a natural ‘no-bra’ look. We think of it as the bra version of “my lips but better”.

 

Not sure about your breast shape? Find out more on our journal.

 

Knickers

Knickers should be comfy! And good for you. That’s why all our gussets are 100% cotton and all our fabrics are breathable. For ultimate comfort pick something from our cotton-modal range or have a look at our lace and powernet options if you like playing with colour, texture and transparency.

Hipster

Sits at the lower waist with good coverage at the hip. Has a cheeky shape at the back with a straighter leg shape at the front.

Height: Mid-rise
Who’s it for: Most people. Especially flattering on square hip shapes, round ‘compact’ bums and straighter or athletic body proportions.

Brief

Classic brief shape with good coverage over the bum and flattering bikini shape at the front.

Height: Mid-rise
Who’s it for: Especially good for very full bums and people who want more coverage.

High-waisted cheeky

High-waisted, with a seductively cheeky bum shape. Enhances One of our favourite and best-sellers!

Height: High-rise
Who’s it for:  Everyone who likes high-rise knickers but wants less coverage over the derriere. Very flattering for most body shapes.

Thong

High-waisted, with a classic thong shape at the back.

Height: High-rise
Who’s it for:  Anyone who prefers minimal coverage.