The Fashion Industry - A short introduction

We all know the fashion industry is pretty awful for the environment. Every step of production, from raw material production, spinning, weaving, and dyeing, all come with their own environmental concerns. Only after all of this has taken place do fashion brands even see the final fabric, at which point brands, such as ourselves, have to navigate minimum order quantities - of each fabric, in each colour. Then we have to consider transportation to the factory, which has it's own environmental and social policies, which are hard or impossible to negotiate. After that there's the transportation of finished products from the factory to a warehouse/storage and then on to the customer or shop. 

With all these steps and parties involved it becomes obvious why supply chains are so difficult to monitor and why working with manufacturers is essential to build a sustainable future.

What we are doing

At Phaein we do what we can to lessen the environmental impact we have. We are aiming to become completely sustainable. Our packaging, stationery and marketing material are all from recycled stock or eco-friendly alternatives, and easily recyclable. We avoid plastic wherever possible and even have bio-degradable strings and seals for our hang tags.

The Mills
All our fabrics and elastics come from France, Germany, Italy and Spain. This was a conscious decision in order to have more control over quality, and take advantage of the EU's stringent environmental guidelines, and strict welfare and safety laws. Shorter transport routes help us to cut down on our carbon footprint. 

We work with many smaller, family owned, mills and are always looking to work with like-minded businesses who are working towards a more sustainable future.

Reducing fabric waste

When you peak behind the scenes of designing a collection you will find that many brands throw away huge quantities of fabrics after a collection has been produced. This is because fabric mills require minimum orders that often start at a few hundred meters. This means brands are left with huge amounts of unused fabrics and/or trims, as you don’t need the same amount of each fabric on a garment.

Since we don’t believe in waste and love being colourful, you’ll see us using different colour combinations through our collections, for example, using different coloured straps or elastics, as well as repeated use of the same fabric on different products.

We invest a lot of time into calculating how much fabric we need, and will have left over. We are always considering future collections so we can ensure we use up all the fabrics and trims we have left from previous ones.


All our lingerie is hand-made in a small atelier in London.

Because we are working with a small factory we can place smaller orders and have smaller collections in order to minimise the amount of waste we have, as well as working together closely on minimising environmental impact. We recycle boxes and bags we use for production and pack as many products together as possible.

Packaging & Distribution

We use recyclable plastic bags to transport our products from the factory to our storage facility, fitting as many products in one bag as we can and making sure to reuse them as much as possible, to eventually recycle them. In the future we want to move to biodegradable plastic or paper, if possible. 

Our branding is made of:

  • Woven brand logos – Made from recycled thread
  • Hang tags & comp slips – Environmentally friendly straw paper and ink
  • Post bags – FSC® certified paper
  • Seal and string for hang tag – Biodegradable
  • Business cards – Made from recycled T-shirts
What else we do

We reduce, reuse, and recycle as much as we can - both in the office and at home.